EXHIBITION STANDS • ExCeL LONDON
Exhibition Stands at
ExCeL London, Designed Around Your Objectives
ExCeL London hosts exhibitions and events across a wide range of industries, with stand spaces ranging from compact shell schemes to large, open-floor exhibition environments.
At Synergy Studios, we design and deliver exhibition stands around your brand, your space and what you want to achieve at the event.
Whether you need a bespoke exhibition stand or a flexible modular solution, we’ll manage the project from the initial design through to production, logistics and installation.
location operations: excel london
PRACTICAL EXHIBITION EXPERIENCE
We understand the planning and coordination involved in delivering an exhibition stand, from the initial design through to installation.
COMPLETE PROJECT MANAGEMENT
A dedicated project manager coordinates the different stages of your project, keeping communication clear and making sure the details stay on track.
DESIGNED AROUND YOUR NEEDS
Your stand is designed around your brand, exhibition space and objectives, whether you’re looking for a bespoke build or a modular aluminium solution.
Planning Your Exhibition Stand at ExCeL London
Exhibiting at ExCeL London involves more than designing an impressive stand.
Your stand needs to work within the space you’ve booked, represent your brand effectively and provide the right environment for the conversations, demonstrations or meetings you want to have.
There are also practical details to coordinate around production, logistics, installation and the requirements of the individual event.
That’s why we believe good exhibition stand design starts with understanding the whole project.
At Synergy Studios, we take the time to understand what you need from your exhibition before developing the stand. We then coordinate the different stages of the project, giving you a clear point of contact from the initial design through to installation.
The aim is to make exhibiting at ExCeL London feel straightforward, well organised and under control.
Your Exhibition, Your Stand
Every exhibition project is different, which is why we don’t start with a predetermined stand design.
We begin by understanding your brand, your exhibition space, what you want your stand to achieve and how your team needs to use it.
From there, we develop a stand around those requirements — whether that means a bespoke build or a modular aluminium system.
The finished stand is designed to reflect your business and create the right environment for your visitors, while we manage the practical details involved in bringing the project together.
One Point of Contact. Every Stage Coordinated.
There are a lot of moving parts involved in delivering an exhibition stand at ExCeL London.
Design approvals, production, graphics, logistics, venue requirements, installation and dismantling all need to happen in the right sequence.
Our role is to coordinate those details for you.
From the initial brief through to installation, you’ll have a dedicated point of contact who understands your project and can keep you informed as it progresses.
We manage the practical details behind the scenes so your team can spend more time preparing for the exhibition itself.
DESIGN & PLANNING
Developing the stand around your brand, space and exhibition objectives.
PRODUCTION & PREPARATION
Coordinating the manufacture and preparation of the stand and its components.
LOGISTICS & INSTALLATION
Managing delivery and on-site installation so your stand is ready for the exhibition.
DISMANTLING & NEXT STEPS
Coordinating the dismantling process after the exhibition and the next stage of the project where required.
Our Exhibition Stand Gallery
Take a look at some of the exhibition stands we’ve designed and delivered for businesses across different industries, venues and stand sizes.
Every project is different, but the same approach applies throughout: understand the brief, develop the right design and manage the details through to installation.
FIT SHOW 2025
FIT Show Stand
Cycle Show Stand
The Security Event Stand
Caffee Culture Stand
CARE SHOW 2
Exhibition stand at Excel London
Bespoke POS Counter
Recent Exhibition Projects
Every exhibition stand presents a different set of requirements.
Our project portfolio includes stands delivered for businesses across different industries, exhibition venues and stand sizes — from compact exhibition spaces to larger, more involved environments.
If you’re looking for inspiration, it’s a useful way to see how different approaches can be used to create an exhibition environment around a particular brand and brief.
BETT
SALTO required a compact exhibition stand that showcased a wide range of security and access control solutions for the education sector while remaining consistent with the company’s established European brand identity. Within a relatively small exhibition space, we…
The Security Event
Designed to increase brand awareness and encourage longer visitor engagement, this bespoke exhibition stand was developed from a completely fresh concept. By taking the time to understand Convergint’s brand identity, we created a cleaner, more open design that evolved…
Business Travel Show Europe
TripStax wanted an exhibition stand that would stand out in a competitive environment and become the place visitors naturally gravitated towards. Despite the medium-sized footprint, the stand successfully combined a bar, DJ booth, seating area, presentation space,…
Everything Needs to Come Together Before the Exhibition Opens
An exhibition stand doesn’t arrive on the show floor fully formed.
There is planning to do before installation, from agreeing the design and preparing production through to coordinating logistics and making sure the stand is ready for the event.
Depending on the stand and the requirements of the individual exhibition, there may also be technical, structural, health and safety or venue documentation to consider.
We help coordinate the relevant elements of the project and work with the appropriate parties where additional requirements apply.
The earlier these details are considered, the easier it is to keep the project moving towards installation.
01. VENUE & EVENT REQUIREMENTS
Planning Around Your Exhibition
Every event has its own requirements, timetable and practical considerations.
We take these into account when planning your stand so that the design and delivery are appropriate for the exhibition you’re attending.
02. TECHNICAL PLANNING
From Design to Production
Once your stand design is agreed, the practical details need to be worked through before production and installation.
We coordinate the relevant drawings, specifications and production requirements for your project.
03. HEALTH & SAFETY
Appropriate Documentation
Exhibition projects can involve health and safety documentation and technical information depending on the stand design and event requirements.
Where this applies, we coordinate the relevant requirements as part of the wider project.
04. INSTALLATION & DISMANTLING
Ready for the Exhibition
We coordinate the delivery and on-site installation of your stand at ExCeL London, working towards the agreed event timetable.
Following the exhibition, we also coordinate the dismantling of the stand.
The Support You Need, Without the Unnecessary Complexity
A successful exhibition project depends on more than the finished stand.
You also need clear communication, sensible planning and someone keeping track of the details as the event approaches.
Our project management approach is designed to give you that reassurance.
01. CLEAR COMMUNICATION
One Point of Contact
You have a dedicated point of contact who understands your project and can keep you updated as it progresses.
02. COORDINATED DELIVERY
The Details Managed Together
Design, production, logistics and installation all need to work together. We coordinate the different stages so you don’t have to manage multiple suppliers yourself.
03. EXPERIENCED SUPPORT
There When You Need Us
From the initial conversation through to installation and dismantling, we’re here to answer questions, deal with the practical details and keep the project moving.
Frequently asked questions about exhibiting at ExCeL London.
Can you design an exhibition stand specifically for ExCeL London?
Yes. We design exhibition stands around your allocated space, brand and objectives, taking the practical requirements of your exhibition into account from the outset.
Do you offer both bespoke and modular exhibition stands?
Yes. We provide both bespoke exhibition stands and modular aluminium solutions. The right approach depends on your requirements, exhibition programme and the type of environment you want to create.
Can a modular exhibition stand still have a bespoke design?
Yes. The structure may use a modular aluminium system, but the finished stand can still be designed specifically around your brand. Graphics, layout, finishes, lighting and other elements can all be tailored to your requirements.
Do you provide installation and dismantling at ExCeL London?
Yes. All exhibition stands supplied by Synergy Studios are installed and dismantled by our team as part of the project. We do not supply DIY exhibition stand kits.
Can you help with the practical requirements of exhibiting at ExCeL London?
Yes. We can discuss the practical requirements of your project at the outset and coordinate the relevant design, production, logistics and installation requirements.
Where an exhibition has specific technical, structural or documentation requirements, these can be considered as part of the project planning.
What size exhibition space do I need?
There isn’t a single answer. The right amount of space depends on your objectives, how you want visitors to interact with your stand, whether you need meeting or demonstration areas, your display requirements and, importantly, the budget available to make effective use of the space.
It’s worth considering the overall exhibition budget before committing to a larger stand space. A good deal on floor space can be less attractive if there isn’t sufficient budget remaining to create a stand that makes appropriate use of it.
If you’re unsure what size or type of stand would work for your business, we can discuss your objectives, available budget and the space you’re considering before you make a decision.
How far in advance should I start planning my exhibition stand?
As early as practical.
The lead time will depend on the size and complexity of the stand, your event dates and the requirements of the exhibition. Starting earlier gives more time to develop the design, approve the details and coordinate production and installation.
I don’t know exactly what I need yet. Can you help?
Absolutely.
You don’t need to have the finished stand designed before you speak to us. Tell us about your exhibition, the space you’ve booked and what you’re hoping to achieve, and we’ll help you work through the options.
Planning Your Next Exhibition at ExCeL London?
Whether you already have a clear idea for your stand or you’re still working out what you need, we’re happy to talk it through.
Tell us about your exhibition, your space and what you’re hoping to achieve. We’ll take the time to understand your requirements and explain the next steps.